Press Release Components
The next step is to make sure that the press release includes all of the necessary elements to attract media and end-user attention. Completing the checklist below prior to contacting your distribution provider will help you save time and avoid a lot of back-and-forth while trying to piece these items together.
Headline: The headline should grab readers’ attention and draw them in for more. It should also be short enough to be tweeted, about 100 characters, leaving your audience some space to add hashtags, comment, etc.
Subhead: This is where you can add more detail with a descriptive subhead, which informs search engines and further engages readers.
Dateline: Includes the city of origin and the date of release.
Media Contact Information: Be sure to include a contact name, phone number, and email address for journalists and bloggers to use if they are considering picking up your story and require more information.
Boilerplate: This is the space to tell your readers about your organization. Keep it brief, avoid jargon and include your website URL.