Press Release Service: Aurora is the #1 choice of professionals looking to maximize content distribution on the web.

In todays ever changing business landscape it is very important to  stay ahead of the competition .  Aurora will get your news and information distributed to the most trusted and viewed  news organizations, websites and search engines on the web

Generate Publicity With Aurora’s Press Release Service

Publishing a properly structured content rich press release can help your business soar. Aurora can help you capitalize on the many opportunities available and maximize your online presence through a strategic press release.

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  • Increases brand awareness
  • Strengthens search engine placement
  • Increases website traffic
  • Builds trust and strengthens loyalty
  • We offer free support because we care about your site as much as you.

Call & Check Us Out, We’d Love To Answer Your Questions!


We will distribute your content to every major search engine, national news sites, journalists and bloggers — Our controlled distribution process will deliver the visibility your business needs.

Our clients are our best clients. outstanding after action analysis shows the benefits of repeat distribution!

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Why use a press release?

Thousands of people are searching online for businesses like yours every day. With Aurora, we gets your news straight to the search engines that everyone uses, like Google, Yahoo and Bing. Aurora’s SEO friendly content is targeted to your niche and each release is another opportunity for people to find you.

  • Drive new traffic to your website.
  • Have prospects find you before they find your competition.
  • Builds a trust and confidence in your abilities.

Getting Started

The first step is to read the press release. Being knowledgeable on the content that you’ve been asked to distribute will allow you to more easily answer questions from your distribution provider and make intelligent choices when it comes to your options.

  • What are the communication goals?

    Is your PR or Marketing team interested in brand awareness, media coverage, website traffic, or a different objective?

  • Who is the intended audience?

    Is your press release intended for the media? Consumers? Analysts? Investors? Most wire services have target distribution lists that can help you reach the audience that is most important to your news or brand.

  • How much can you spend?

    You’ll need to establish what amount of money has been budgeted for distribution, including options such as adding photos and videos.

  • Drive new traffic to your website
  • Have prospects find you
  • Builds a trust and confidence in your abilities

Best Practices

There are also items beyond the basic components of a press release. These components can increase visibility and engagement, as your audience will be more engaged and likely to utilize your release in some way (in an article, shared via social media, etc.) if there is more there to support your story.


Multimedia content grabs attention, amplifies your message via shares, likes, and tweets, which all add up to more views. Therefore, consider adding images and/or videos to your press release.

  • Was multimedia content created that is relevant to the news, campaign or event mentioned in the press release? This would be an ideal time to get extra mileage out of that content by sharing it with a new audience

Social Sharing Tips:

  • include easily shareable elements, such as a tweetable headline and quotes, boosts your potential for earned media and online engagement.
  • If you are promoting an event that has a hashtag, be sure to include this information in your press release

  • Try using a relevant and popular hashtag in a tweet-ready headline—keep it to about 100 characters and make it interesting

  • The obligatory quote? Craft it for Twitter by dropping the hyperbole and editing it down into a 100 character statement that makes a key point

  • Encourage social interaction by including the handle of anyone you quote in the press release

Final Draft & Distribution

Once we have the final draft, here’s a list of some of the things that will take place behind the scenes at Aurora in an effort to get the press release ready for final distribution:


  • Spelling mistakes, grammatical errors, etc…

  • We review the names of people and places to ensure that they are spelled accurately.

  • Our team also reviews the full press release to verify that the content makes sense overall.


  • Our team leverages their experience to share what works, what doesn’t, and how a press release can be optimized to help an organization meet their goals.

  • A best-in-class distribution provider will offer insider tips and suggestions on how your press release can cut through the noise and make an impact.


  • Press releases are inputted into our editorial system in order to be distributed online and to the media.

  • If your press release contains any elements such as links, tables, or multimedia, some additional time will be required to format these components so your news looks perfect.

Now that you are armed with the answers you need to distribute your press release, it’s time to get started! If you have questions about which options make sense for your next release, an Aurora team member would be happy to offer a consultation.

Press Release Components

The next step is to make sure that the press release includes all of the necessary elements to attract media and end-user attention. Completing the checklist below prior to contacting your distribution provider will help you save time and avoid a lot of back-and-forth while trying to piece these items together.

Headline: The headline should grab readers’ attention and draw them in for more. It should also be short enough to be tweeted, about 100 characters, leaving your audience some space to add hashtags, comment, etc.

Subhead: This is where you can add more detail with a descriptive subhead, which informs search engines and further engages readers.

Dateline: Includes the city of origin and the date of release.

Media Contact Information: Be sure to include a contact name, phone number, and email address for journalists and bloggers to use if they are considering picking up your story and require more information.

Boilerplate: This is the space to tell your readers about your organization. Keep it brief, avoid jargon and include your website URL.

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Target, Create & Distribute, quality Press Releases to thousands of media outlets.

A targeted, well written Press Release displays a knowledge and expertise to prospects and clients.

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